The character limit for a standard Facebook post is 10,000 characters.
That is a generous limit compared to most platforms, giving you enough room for long-form storytelling, detailed announcements, or in-depth updates. However, Facebook truncates posts after about 480 characters with a “See more” link, so the first few lines matter most.
Character limits by Facebook content type
| Content type | Limit |
|---|---|
| Regular post | 10,000 characters |
| Comment | 8,000 characters |
| Ad primary text | 125 characters (recommended) |
| Page description | 255 characters |
| Page name | 75 characters |
| Event description | 5,000 characters |
The “See more” cutoff
Facebook truncates posts in the feed after roughly 480 characters (this varies slightly by device and post type). Everything after that is hidden behind a “See more” link. Because most users scroll without clicking, your opening lines need to hook the reader immediately.
Tips for effective Facebook posts
- Lead with a hook — the first 1-2 lines appear in the feed without truncation
- Use short paragraphs — walls of text get skipped, even when visible
- Shorter often wins — posts between 40-80 characters tend to get higher engagement than lengthy ones
- Use emojis sparingly — they draw the eye but overuse makes posts look cluttered
- Ask a question — ending with a question drives comments, which boosts reach
Character limit in BulkPublish
BulkPublish enforces the 10,000-character limit when composing for Facebook. The character counter shows your current count and warns you as you approach the maximum.