The character limit for a Google Business Profile post is 1,500 characters.
Google Business Profile (formerly Google My Business) posts appear directly in Google Search and Maps results for your business. These posts are a powerful but often overlooked tool for local visibility.
Character limits on Google Business Profile
| Content type | Limit |
|---|---|
| Post body | 1,500 characters |
| Business description | 750 characters |
| Review reply | 4,096 characters |
| Q&A answer | 1,000 characters |
| Business name | 100 characters |
Post visibility
Google Business posts appear in the “Updates” section of your business listing on Google Search and Maps. The first ~100 characters show as a preview. Posts remain visible for about 6 months, though they get pushed down as you add new ones.
Types of Google Business posts
- Updates — general announcements and news
- Offers — promotions with optional start/end dates and coupon codes
- Events — upcoming events with dates and details
Each type supports a CTA button (Book, Order Online, Learn More, Sign Up, Call Now, Get Offer).
Tips for Google Business posts
- Post regularly — fresh posts signal an active business to Google
- Include keywords — local search terms help your listing rank
- Add a CTA button — direct users to take action (book, call, visit website)
- Use images — posts with photos get significantly more engagement
- Keep it short — while you have 1,500 characters, posts under 300 characters tend to perform better for local businesses
Character limit in BulkPublish
BulkPublish enforces the 1,500-character limit for Google Business Profile posts. You can also configure the CTA type and destination URL when composing.