Note: Pricing and features mentioned in this post were verified against Hookle’s official site as of May 2026. Plans and pricing may have changed since publication.
Hookle is a mobile-first social media scheduler — its primary surface is iOS and Android apps, not a web dashboard. It targets solo entrepreneurs and small business owners who manage social from their phone. BulkPublish is a focused multi-platform publisher with flat-rate pricing across 11 networks, accessed via a full web app. They overlap on the publishing job but the form factor and audience differ sharply.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Hookle | BulkPublish |
|---|---|---|
| Free | 5 scheduled posts in queue, 3 accounts, 5 AI posts/mo | Free forever — 10 channels (1 per platform, all except X), 3 posts/day |
| Premium Monthly | $7.99/mo — unlimited scheduling, 20 accounts | — |
| Pro | — | $13.99/mo ($11.89/mo annual) — 22 channels, 3 orgs |
| Premium Annual | $3.99/mo (billed $47.99/yr, 50% off) | — |
| Business | — | $39.99/mo ($33.99/mo annual) — 55 channels, 10 orgs |
Hookle Premium at $7.99/mo monthly (or $3.99/mo annual) is genuinely cheap. The trade-off: you are working from a phone, not a desktop, and the feature set is mobile-app-scaled rather than full-platform-scaled.
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | 10 (all except X) | All 11 | All 11 |
| Channels | 1 per platform (10 total) | 2 per platform (22 total) | 5 per platform (55 total) |
| Posts per day | 3 | 30 | Unlimited |
| Scheduled posts | 1 at a time | 30 per day | 50 per day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Hookle Premium | BulkPublish Pro |
|---|---|---|
| Starting price | $7.99/mo monthly ($3.99 annual) | $13.99/mo ($11.89 annual) |
| Free plan | Yes (5 posts, 3 accounts) | Yes (3 posts/day, 10 channels) |
| Primary surface | Mobile app (iOS + Android) | Web app (responsive on mobile) |
| Social accounts / channels | 20 | 22 (2 per platform across 11 platforms) |
| Unlimited scheduling | Yes (Fair Use Policy applies) | 30 posts/day |
| AI-powered posts | 400/mo (Premium); 5/mo (Free) | — |
| Smart scheduling / best time | Yes | Yes |
| Recurring posts | Yes | Yes (10 on Pro, unlimited on Business) |
| Multi-image and video | Yes | Yes |
| Unlimited drafts | Yes | Yes |
| Visual content calendar | Mobile-scale | Full-screen calendar |
| Bulk composer | Limited (mobile UI) | Full bulk composer |
| Multi-org / brands | — | 3 on Pro, 10 on Business |
| API access | — | Included on all plans |
| Approval workflows | — | — |
Channels Supported
Hookle supports Facebook, Instagram, X, Threads, TikTok, Pinterest, LinkedIn, and Google Business Profile — 8 networks.
BulkPublish supports all 8 of those plus YouTube, Bluesky, and Mastodon for 11 platforms total.
Where Hookle Wins
Hookle is genuinely good at what it sets out to do: mobile-first scheduling for solo small-business owners.
- Mobile-first design — The product is built for managing social from your phone, not adapted from a desktop tool. For solo entrepreneurs and small business owners who never touch a laptop for marketing work, that matters.
- Cheap annual pricing — $3.99/mo on annual is one of the cheapest paid options in the entire category.
- Real free plan — 5 scheduled posts and 3 accounts on the free tier is small but usable for very-low-volume creators.
- Generous AI on Premium — 400 AI-powered posts per month on Premium is a meaningful credit pool.
- Unlimited drafts and recurring posts — Even the cheap Premium plan includes recurring posts and unlimited drafts.
- Social Score insight — A simple performance metric that summarizes account health for non-marketers.
- Native iOS and Android apps — Polished mobile experience with push notifications and on-the-go scheduling.
- Solo-focused simplicity — No team features, no agency tooling, no learning curve. Just open the app and post.
If you are a solo small-business owner managing social from your phone and want the cheapest workable scheduler, Hookle is a strong pick.
Where BulkPublish Wins
For teams, multi-platform publishers, or anyone who works on a desktop, BulkPublish is the broader and more capable tool.
- More platforms — BulkPublish covers 11 networks including YouTube, Bluesky, and Mastodon. Hookle covers 8.
- Full web app — BulkPublish ships a proper web dashboard with a real visual calendar, bulk composer, and detailed analytics. Hookle’s experience is mobile-first; the desktop experience is limited.
- Multiple organizations on Pro — BulkPublish Pro includes 3 workspaces; Business includes 10. Hookle has no team or organization concept.
- More channels per dollar at the comparable tier — 22 channels on BulkPublish Pro for $13.99/mo vs 20 accounts on Hookle Premium for $7.99/mo. Hookle is cheaper, but the BulkPublish web app and multi-org features fundamentally change what you can do.
- API on every plan — Full REST API on free, Pro, and Business. Hookle does not offer a public API.
- Higher daily posting volume on Business — BulkPublish Business is unlimited posts/day. Hookle’s “unlimited” is subject to a Fair Use Policy.
- Better suited to professional workflows — Bulk creation, multi-platform variants, post recycling at scale, and team workflows all benefit from a desktop UI.
The Bottom Line
Hookle and BulkPublish target different operating models. Hookle is the cheapest, simplest mobile-first scheduler — if you are a solo small-business owner who lives on your phone and just needs to push out a few posts a week, Hookle’s $3.99/mo annual pricing is hard to beat for that exact use case.
But the moment you need to manage multiple brands, work from a desktop, run bulk content workflows, or publish to YouTube, Bluesky, or Mastodon, Hookle is not the right tool. The mobile-app form factor and 8-platform coverage limit it to the solo-small-business segment.
For multi-platform publishers, agencies, and small teams who need a real web app with multiple workspaces, BulkPublish Pro at $13.99/mo flat delivers more platforms (11 vs 8), a full web dashboard, multiple organizations, post recycling, and a full REST API. Hookle is cheaper if you fit its specific niche; BulkPublish is the right call for everyone else.