Note: Pricing and features mentioned in this post were verified against Hopper HQ’s official site as of May 2026. Hopper HQ uses per-channel pricing; verify current rates at hopperhq.com/pricing. Plans and pricing may have changed since publication.
Hopper HQ is a visual-first planner with deep Instagram tooling, a 9-million-hashtag database, and a polished image editor. It targets creators and visual brands who think in grids and posts. BulkPublish is a focused multi-platform publisher with flat-rate pricing across 11 networks. They overlap on visual platforms but diverge sharply on pricing model: Hopper charges per channel, BulkPublish charges flat-rate per plan.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Hopper HQ | BulkPublish |
|---|---|---|
| Free | 14-day trial | Free forever — 10 channels (1 per platform, all except X), 3 posts/day |
| Grow | $5/channel/mo annual ($6/channel/mo monthly) — 1 user | — |
| Pro | — | $13.99/mo ($11.89/mo annual) — 22 channels, 3 orgs |
| Scale | $10/channel/mo annual ($12/channel/mo monthly) — unlimited users | — |
| Business | — | $39.99/mo ($33.99/mo annual) — 55 channels, 10 orgs |
Hopper HQ’s per-channel pricing scales linearly. To match BulkPublish Pro’s 22 channels:
- Hopper Grow: 22 × $5 = $110/mo (annual) or 22 × $6 = $132/mo (monthly)
- Hopper Scale: 22 × $10 = $220/mo (annual) or 22 × $12 = $264/mo (monthly)
- BulkPublish Pro: $13.99/mo flat for the same 22 channels
Even at Hopper’s cheapest tier (Grow, annual), 22 channels costs ~8x more than BulkPublish Pro.
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | 10 (all except X) | All 11 | All 11 |
| Channels | 1 per platform (10 total) | 2 per platform (22 total) | 5 per platform (55 total) |
| Posts per day | 3 | 30 | Unlimited |
| Scheduled posts | 1 at a time | 30 per day | 50 per day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Hopper HQ Grow | BulkPublish Pro |
|---|---|---|
| Pricing model | Per-channel ($5–$6/channel/mo) | Flat-rate ($13.99/mo total) |
| 5 channels | $25–$30/mo | $13.99/mo |
| 10 channels | $50–$60/mo | $13.99/mo |
| 22 channels | $110–$132/mo | $13.99/mo |
| Free plan | No (14-day trial) | Yes |
| Visual post planner | Yes (grid preview) | — |
| Image editor | Yes (filters, text overlays) | — |
| Hashtag Explorer | Yes (9M indexed) | — |
| AI assistant | Yes (unlimited) | — |
| Link in bio | Yes | — |
| iOS + Android apps | Yes | Web (responsive) |
| Team permissions / approvals | Scale plan only | — |
| Multi-org / brands | Add channels | 3 on Pro, 10 on Business |
| API access | — | Included on all plans |
| Post recycling | — | Yes (10 on Pro, unlimited on Business) |
Channels Supported
Hopper HQ supports Instagram, TikTok, X, Facebook, Pinterest, LinkedIn, YouTube Shorts, and Bluesky — 8 networks (with Instagram as the design center).
BulkPublish supports Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, and Google Business Profile — 11 networks. Threads, Mastodon, and Google Business Profile are not on Hopper HQ.
Where Hopper HQ Wins
Hopper HQ has spent years building a visual-first planning experience, particularly tuned for Instagram.
- Grid preview — See your Instagram grid as it will appear before publishing. The planning experience is excellent for visual brands that care about feed cohesion.
- Built-in image editor — Filters, text overlays, basic editing. Useful for creators who do design touch-ups inside the scheduling tool.
- Hashtag Explorer — A 9-million-hashtag indexed database with search and grouping. One of the more comprehensive hashtag tools among schedulers.
- AI assistant unlimited on every plan — No AI credit math; the AI is available without metered usage.
- Native mobile apps — iOS and Android apps for on-the-go scheduling and approvals.
- YouTube Shorts and TikTok auto-publishing — Polished short-form video workflows.
- Visual-first calendar — The calendar UI emphasizes images and grid view, which is ideal for visual creators.
If you live in Instagram, plan content visually around the grid, and value mobile-first scheduling with built-in design tools, Hopper HQ is a polished pick — provided you keep your channel count low.
Where BulkPublish Wins
For anyone whose channel count is more than a handful, Hopper HQ’s per-channel pricing model breaks down fast.
- Dramatically cheaper at any meaningful scale — At 5 channels, Hopper Grow is $25–$30/mo vs BulkPublish Pro’s $13.99/mo. At 10 channels, Hopper is $50–$60/mo. At 22 channels (BulkPublish Pro’s standard), Hopper is $110–$132/mo.
- Flat-rate pricing — BulkPublish Pro is $13.99/mo regardless of how many channels you use within the plan limit. Hopper HQ’s bill grows with every channel you add.
- More platforms — BulkPublish covers 11 networks including Threads, Mastodon, and Google Business Profile, which Hopper HQ does not list.
- Real free plan — BulkPublish offers a free forever plan with 10 channels and 3 posts/day. Hopper HQ is trial-only.
- Multiple organizations included — BulkPublish Pro includes 3 workspaces; Business includes 10. Hopper HQ has no organization concept; you just keep adding channels.
- API on every plan — Full REST API on free, Pro, and Business. Hopper HQ does not offer a public API.
- Repeat posts — Built-in evergreen post recycling on Pro (10) and Business (unlimited). Hopper does not include recycling.
- Approvals on Pro — Sked-style approval workflows are reserved for Hopper Scale ($10/channel/mo annual). BulkPublish includes multi-org collaboration on Pro at $13.99/mo flat.
The Bottom Line
Hopper HQ is a visual-first Instagram planner that earns its place if your strategy is concentrated on a few visual channels and the grid preview, hashtag explorer, and built-in image editor genuinely save you time. For an Instagram-led creator running 1–3 channels, Hopper HQ is reasonable.
But Hopper’s per-channel pricing model punishes anyone publishing across multiple platforms. Once you cross even 5 channels, the bill matches or exceeds BulkPublish at every tier — and the gap widens with every channel you add.
BulkPublish Pro at $13.99/mo flat covers 11 platforms with 22 channels, 3 organizations, post recycling, and a full API — for a single fixed price. If you publish across more than a few channels, the math is not close. BulkPublish wins on price, on platform breadth, and on simplicity.