The character limit for a LinkedIn post is 3,000 characters.
LinkedIn is designed for professional content, and 3,000 characters gives you enough room for thought leadership, industry insights, and storytelling. Posts are truncated after about 140 characters in the feed with a “see more” link.
Character limits by LinkedIn content type
| Content type | Limit |
|---|---|
| Feed post | 3,000 characters |
| Article | 125,000 characters |
| Comment | 1,250 characters |
| Company page “About” | 2,000 characters |
| Headline | 220 characters |
| Profile summary | 2,600 characters |
| Connection request note | 300 characters |
The “see more” cutoff
LinkedIn shows approximately 140 characters before the fold. Tapping “see more” reveals the full post. The algorithm favors posts that get early engagement, so your opening line needs to stop the scroll.
Formatting that works on LinkedIn
LinkedIn supports basic text formatting in posts:
- Line breaks and spacing
- Emojis (used heavily in LinkedIn culture)
- Bullet points (using dash or emoji bullets)
- No bold/italic in regular posts (only in articles)
Tips for LinkedIn posts
- Strong opening hook — the first 140 characters are everything
- Use white space — short paragraphs with line breaks between them
- Tell stories — personal narratives consistently outperform generic advice
- End with engagement — ask a question or invite opinions
- Post length sweet spot — posts between 1,200-1,500 characters tend to perform best according to most studies
Character limit in BulkPublish
BulkPublish enforces the 3,000-character limit when composing LinkedIn posts. The counter tracks your usage and warns you as you near the maximum.