Note: Pricing and features mentioned in this post were verified against Oktopost’s official site as of May 2026. Plans and pricing may have changed since publication.
Oktopost is a B2B-focused social media management platform built around LinkedIn, marketing automation, and revenue attribution. BulkPublish is a focused scheduling tool built for creators, freelancers, and small teams who need to publish across multiple platforms without enterprise overhead. They sit at opposite ends of the market — and the price gap reflects it.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Oktopost | BulkPublish |
|---|---|---|
| Free | No free plan | Free forever — 10 channels (1 per platform, all except X), 3 posts/day |
| Pro | — | $13.99/mo (flat rate) or $11.89/mo billed yearly |
| Professional | $8,000/year (1 marketing user) | — |
| Business | — | $39.99/mo (flat rate) or $33.99/mo billed yearly |
| Advanced | $12,000/year (1 marketing user) | — |
| Per-user pricing | Yes — additional users billed separately | No — flat rate per plan |
Oktopost does not publish a monthly plan. The entry-level Professional package is $8,000 per year for a single marketing user. That works out to roughly $666/mo per user — about 47x the cost of BulkPublish Pro at $13.99/mo.
A single year of Oktopost Professional costs more than 47 years of BulkPublish Pro. Even a 5-user Oktopost setup at the Professional tier is a quote-based negotiation that easily runs into the tens of thousands of dollars annually.
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | 10 (all except X) | All 11 | All 11 |
| Channels | 1 per platform (10 total) | 2 per platform (22 total) | 5 per platform (55 total) |
| Posts per day | 3 | 30 | Unlimited |
| Scheduled posts | 1 at a time | 30 per day | 50 per day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Oktopost Professional | BulkPublish Pro |
|---|---|---|
| Starting price | $8,000/year (1 user) | $13.99/mo flat |
| Social channels | Multi-channel (LinkedIn-first) | 22 (2 per platform across 11 platforms) |
| Scheduled posts | Unlimited | 30 posts/day |
| Organizations | Add-on / per-user | 3 included |
| Social calendar | Yes | Yes |
| AI post assist | Yes (AI Assist) | — |
| Approval workflows | Yes | — |
| Social inbox | Yes (unified) | — |
| Social listening | Yes | — |
| Employee advocacy | Yes | — |
| MAP integrations | Marketo, HubSpot, Eloqua, Pardot | — |
| CRM integrations | Salesforce, Dynamics 365 | — |
| Revenue attribution | Yes (dynamic UTMs, Okt.to short links) | — |
| SAML SSO / SCIM | Advanced plan only | — |
| API access | Advanced plan only | Included on all plans |
| Post recycling | No | Yes (repeat posts) |
Channels Supported
Oktopost is LinkedIn-first by design, with deep LinkedIn publishing, company page management, and employee advocacy. They also support X (Twitter), Facebook, and Instagram, but the platform is built around B2B LinkedIn workflows — other networks are secondary.
BulkPublish supports 11 platforms: Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, and Google Business Profile. Coverage is uniform — no platform is treated as a second-class citizen, and newer decentralized networks (Threads, Bluesky, Mastodon) are first-class.
Where Oktopost Wins
Oktopost is purpose-built for B2B marketing teams, and its feature set reflects that.
- Marketing automation integrations — Oktopost connects natively to Marketo, HubSpot, Eloqua, and Pardot. Social engagement flows directly into your MAP as lead activity, allowing scoring, nurturing, and attribution alongside the rest of your demand-gen funnel. No other scheduling tool ships with this depth of MAP integration.
- CRM integrations and revenue attribution — Salesforce and Microsoft Dynamics 365 integrations push social touches onto contact and account records. Combined with dynamic UTM parameters and the Okt.to branded short link, Oktopost gives revenue teams a real chain of custody from social click to closed revenue.
- LinkedIn depth — As a “LinkedIn-first” platform, Oktopost has more sophisticated LinkedIn company page tooling, advocacy distribution, and analytics than most generalist tools. For LinkedIn-driven B2B brands, that depth matters.
- Employee advocacy — Oktopost includes a built-in advocacy module so employees can amplify approved content from their personal social accounts. This is a category most scheduling tools do not address at all.
- Social listening and crisis management — Real-time monitoring of brand, competitor, and industry conversations is bundled into the platform, not sold as a separate tool.
- Enterprise compliance — SAML SSO, SCIM provisioning, multiple approval workflows, audit trails, and compliance features are available on the Advanced plan for regulated industries (finance, life sciences, manufacturing).
- B2B reporting — Funnel-focused analytics that connect social activity to pipeline and revenue, rather than vanity engagement metrics.
If you are a B2B marketing team where LinkedIn is the core channel, Marketo or Salesforce is the source of truth, and proving social ROI to a CMO is a regular requirement, Oktopost is built for that exact workflow.
Where BulkPublish Wins
For creators, freelancers, agencies, and small businesses, BulkPublish delivers the scheduling functionality you actually need at a price that makes sense.
- Price — BulkPublish Pro costs $13.99/mo. Oktopost Professional starts at $8,000/year ($666/mo) for one user. That is a ~47x price difference for the core job of scheduling and publishing posts.
- No quote-based negotiation — BulkPublish pricing is published, flat-rate, and self-serve. Oktopost requires a sales cycle before you can even try the product. For most teams under 50 employees, that friction alone is disqualifying.
- No per-user pricing — BulkPublish Pro includes 3 organizations (workspaces); Business includes 10. Oktopost charges per marketing user with add-ons for additional seats, which makes scaling a team expensive even after you have negotiated a contract.
- Free plan — Oktopost has no free plan and no published trial. BulkPublish offers a free forever plan with 10 channels across 10 platforms and 3 posts per day.
- More platforms, equally supported — BulkPublish covers 11 platforms — including TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, and Google Business Profile — with first-class support for each. Oktopost focuses on LinkedIn with limited coverage of other networks.
- API access on every plan — Oktopost restricts API access to its Advanced plan ($12,000/year). BulkPublish includes a full REST API on every plan, including free.
- Post recycling — BulkPublish lets you repeat evergreen posts automatically. Oktopost does not include native content recycling.
- Simplicity — BulkPublish does one thing well: schedule and publish content across platforms. There is no MAP configuration, no UTM strategy meeting, and no enterprise rollout plan to navigate before you can ship a post.
The Bottom Line
Oktopost and BulkPublish are not really competitors — they are different products solving different problems. Oktopost is enterprise B2B marketing infrastructure: it lives next to Marketo and Salesforce, it exists to attribute revenue, and its pricing reflects a $5,000–$50,000 annual budget line item.
If you are a B2B marketing team driven by LinkedIn, with a MAP and a CRM and a CMO asking about pipeline contribution, Oktopost is genuinely built for that and delivers value in those areas.
But most creators, agencies, and small businesses do not need MAP integration, employee advocacy, or revenue attribution to schedule a post. They need to publish consistently across platforms, run a small team, and not pay $666 per user per month for the privilege.
BulkPublish does exactly that for $13.99/mo. You get 22 channels across 11 platforms, 3 organizations, repeat posts, full API access, and a free plan to start with. For the 99% of teams that are not running a B2B revenue engine on LinkedIn, the math is simple: BulkPublish gives you the publishing functionality at a fraction of a fraction of the cost.