Note: Pricing and features mentioned in this post were verified against Post Planner’s official site as of May 2026. Plans and pricing may have changed since publication.
Post Planner is a long-running social media tool focused on content discovery, post recycling, and curating viral content alongside your own posts. BulkPublish is a focused multi-platform publisher with flat-rate pricing across 11 networks. Both tools are inexpensive at their entry tiers; they diverge on platform count, posting volume, and what comes “in the box” beyond scheduling.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Post Planner | BulkPublish |
|---|---|---|
| Free | $0 — 1 account, 1 user, 15 scheduled posts | Free forever — 10 channels (1 per platform, all except X), 3 posts/day |
| Starter | $12/mo ($84/yr) — 3 accounts, 1 user, 150 posts | — |
| Pro | — | $13.99/mo ($11.89/mo annual) — 22 channels, 3 orgs, 30 posts/day |
| Growth | $49/mo ($588/yr) — 12 accounts, 2 users, 1,000 posts | — |
| Business | — | $39.99/mo ($33.99/mo annual) — 55 channels, 10 orgs, unlimited posts/day |
| Business (Post Planner) | $79/mo ($948/yr) — 25 accounts, 5 users, 5,000 posts | — |
| Enterprise | Custom — 100 accounts, 15 users, 20,000 posts | — |
Post Planner’s Starter ($12/mo) is slightly cheaper than BulkPublish Pro ($13.99/mo). The trade-off: Post Planner Starter caps at 3 accounts and 150 scheduled posts; BulkPublish Pro includes 22 channels and 30 posts per day (~900/mo).
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | 10 (all except X) | All 11 | All 11 |
| Channels | 1 per platform (10 total) | 2 per platform (22 total) | 5 per platform (55 total) |
| Posts per day | 3 | 30 | Unlimited |
| Scheduled posts | 1 at a time | 30 per day | 50 per day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Post Planner Growth | BulkPublish Pro |
|---|---|---|
| Starting price | $49/mo (12 accounts, 1,000 posts) | $13.99/mo (22 channels, ~900 posts/mo) |
| Free plan | Yes (15 posts total) | Yes (3 posts/day, 10 channels) |
| Social accounts / channels | 12 | 22 (2 per platform across 11 platforms) |
| Users | 2 | 3 organizations included |
| Posts per period | 1,000 total | 30/day (~900/mo) |
| Content discovery (viral content + articles) | Yes (signature feature) | — |
| Stock images | Yes | — |
| Built-in Studio editor | Yes | — |
| Canva integration | Yes | — |
| Post recycling + buckets | Yes | Yes (10 on Pro, unlimited on Business) |
| Bulk upload | Yes | Yes |
| Analytics | Historical post metrics, date filtering | Post-level analytics |
| One-click re-queue | Yes | Yes |
| API access | — | Included on all plans |
Channels Supported
Post Planner supports Facebook, Instagram, Google Business, LinkedIn, Pinterest, TikTok, X, YouTube, Threads, and Bluesky — 10 platforms.
BulkPublish supports Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, and Google Business Profile — 11 platforms (adds Mastodon).
Where Post Planner Wins
Post Planner has carved out content discovery as its differentiator, and the cheap entry tier makes it accessible.
- Content discovery — Post Planner curates viral posts, trending articles, and stock images by topic so you can fill your queue with high-engagement content alongside your originals. Most schedulers do not include discovery at all.
- Cheap entry tier — Starter at $12/mo is genuinely affordable, and the Free plan gives you a real (if tiny) ongoing taste of the product.
- Buckets / content recycling — Organize content into themed buckets (e.g., “Quotes,” “Promos,” “Tips”) and recycle them on a schedule. Similar to RecurPost’s library concept.
- Built-in Studio editor + Canva — Quick design touch-ups without leaving the platform.
- Stock image library — Built-in royalty-free image library to support visual posts.
- Historical analytics with date filtering — Compare engagement across time ranges; identify what works.
- One-click re-queue — Re-add a successful post to a recycling bucket directly from analytics.
- High posting limits at higher tiers — 5,000 posts on Business and 20,000 on Enterprise support very high-volume strategies.
If your strategy depends on a steady flow of curated viral content alongside your own posts, Post Planner’s discovery engine and bucket recycling are well-tuned for that workflow at a low entry price.
Where BulkPublish Wins
For teams that produce their own content and want a focused, broader publisher, BulkPublish edges out on most axes.
- More platforms — BulkPublish covers 11 networks including Mastodon. Post Planner covers 10.
- More channels at the entry tier — BulkPublish Pro: 22 channels for $13.99/mo. Post Planner Starter: 3 accounts for $12/mo. To match BulkPublish Pro’s channel count, you need Post Planner Growth at $49/mo (12 accounts, still less than 22).
- More posts per dollar — At the realistic comparison: BulkPublish Pro is 30/day (~900/mo) for $13.99. Post Planner Starter is 150/mo for $12. That is ~6x the publishing volume on BulkPublish Pro for $2 more per month.
- Real free plan — BulkPublish free allows ~90 posts/mo across 10 platforms. Post Planner free is 15 scheduled posts total.
- Multiple organizations on Pro — BulkPublish Pro includes 3 workspaces; Business includes 10. Post Planner does not have an org concept; you just buy bigger plans.
- API on every plan — Full REST API on free, Pro, and Business. Post Planner does not advertise public API access.
- Repeat posts on Pro — BulkPublish includes 10 repeat posts on Pro and unlimited on Business.
The Bottom Line
Post Planner and BulkPublish overlap on basic scheduling and recycling. Post Planner’s real differentiator is content discovery — if you want to mix curated viral posts and articles into your queue alongside originals, Post Planner’s discovery engine and bucket-based recycling are well-positioned and the entry pricing is genuinely cheap.
BulkPublish does not curate or discover — it is a focused publisher.
For creators and teams who write their own content and want a broader, simpler publisher, BulkPublish Pro at $13.99/mo flat delivers more platforms (11 vs 10), more channels (22 vs 3), 6x the publishing volume, multiple organizations, and a full API for $2 more than Post Planner Starter. If your strategy depends on curation, Post Planner earns its place — but for original-content publishing, BulkPublish is the broader and more capable tool at nearly the same price.