Note: Pricing and features mentioned in this post were verified as of May 2026. Plans and pricing may have changed since publication.
Sendible has carved out a niche as a social media management tool built for agencies. It offers white-label dashboards, client reporting, and multi-brand management features that make it popular with marketing firms. BulkPublish takes a different approach — focused on giving creators and small teams powerful scheduling across multiple platforms at a fraction of the cost.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Sendible | BulkPublish |
|---|---|---|
| Free | No free plan | Free forever — 10 channels (1 per platform, all except X), 3 posts/day |
| Starter/Pro | $29/mo (Creator, 6 profiles) | $13.99/mo (Pro) or $11.89/mo billed yearly |
| Team/Business | $89/mo (Traction, 24 profiles) | $39.99/mo (Business) or $33.99/mo billed yearly |
| Enterprise | $199/mo (Scale, 49 profiles) | — |
| Per-user pricing | Yes — plans have user limits | No — flat rate per plan |
Sendible’s entry-level Creator plan costs more than double BulkPublish Pro. And there is no free plan to test the waters — just a 14-day trial. BulkPublish offers a free forever plan that many solo creators never need to upgrade from.
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | 10 (all except X) | All 11 | All 11 |
| Channels | 1 per platform (10 total) | 2 per platform (22 total) | 5 per platform (55 total) |
| Posts per day | 3 | 30 | Unlimited |
| Scheduled posts | 1 at a time | 30 per day | 50 per day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Sendible Creator | BulkPublish Pro |
|---|---|---|
| Social profiles | 6 | 22 (2 per platform across 11 platforms) |
| Scheduled posts | Unlimited | 30 posts/day |
| Organizations | — | 3 |
| Media storage | Limited | 2 GB |
| Analytics | 200+ metrics | Post-level analytics |
| White-label | Yes (higher plans) | No |
| Client dashboards | Yes | No |
| Bulk scheduling | CSV import | Built-in bulk composer |
| Post recycling | No | Yes (repeat posts) |
| Content calendar | Yes | Yes |
| API access | White-label/SSO only ($315/mo+) | Included on all plans |
Channels Supported
Sendible supports Facebook, Instagram, X (Twitter), LinkedIn, Google Business Profile, YouTube, TikTok, and WordPress. BulkPublish covers Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, and Google Business Profile — 11 platforms in total.
Where Sendible Wins
Sendible is built with agencies in mind, and its feature set reflects that focus.
- White-label capabilities — Sendible lets agencies brand the platform with their own logo and colors. Clients see a custom-branded dashboard, which is valuable for agencies that want to present a polished, professional image.
- Client dashboards and reporting — Sendible provides dedicated client views with automated reporting. Agencies can grant clients read-only access to review scheduled content, approve posts, and view performance metrics.
- Agency workflow tools — With approval queues, content libraries shared across team members, and role-based permissions, Sendible is designed for managing multiple client accounts simultaneously.
- Deep analytics — Sendible offers over 200 metrics and customizable reports, including white-labeled PDF exports that agencies can send directly to clients.
If you run a marketing agency managing social media for multiple clients, Sendible’s agency-specific features are genuinely useful and hard to replicate elsewhere.
Where BulkPublish Wins
For creators, freelancers, and small teams who manage their own social presence, BulkPublish is the more practical choice.
- Price — BulkPublish Pro costs $13.99/mo compared to Sendible’s $29/mo Creator plan. That is a savings of over $180 per year for core scheduling functionality. On a yearly plan, BulkPublish Pro drops to $11.89/mo, saving you over $205 per year.
- Free plan exists — Sendible has no free plan at all. BulkPublish offers a free forever plan with 10 channels across 10 platforms and 3 posts per day. For solo creators just getting started, this removes the financial barrier entirely.
- No per-user pricing — BulkPublish Pro includes 3 organizations (workspaces) at no extra cost. BulkPublish Business includes 10. Sendible’s Creator plan is limited to 1 user, and adding team members means upgrading to the $89/mo Traction plan.
- More channels — BulkPublish Pro gives you 22 channels (2 per platform across 11 platforms) compared to Sendible Creator’s 6 profiles.
- Simpler for small teams — Sendible’s interface is built around agency workflows with client management, approval chains, and multi-brand dashboards. If you are managing your own brand’s social media, that complexity adds friction without adding value. BulkPublish’s interface is streamlined for getting content scheduled and published quickly.
- More platforms — BulkPublish supports 11 platforms including Pinterest, Threads, Bluesky, and Mastodon, which Sendible does not cover.
- Post recycling — BulkPublish Pro and Business plans include repeat posts to automatically reshare your best-performing content. Sendible does not offer this natively.
- Open API access — Sendible’s API is limited to white-label SSO integration on plans starting at $315/month. BulkPublish offers a full public API on every plan for creating posts, uploading media, and managing channels.
The Bottom Line
Sendible is a capable tool for marketing agencies that need white-label branding, client dashboards, and multi-account management under one roof. If you manage social media for multiple clients and need to present branded reports, Sendible delivers on that promise.
But if you are a creator, freelancer, or small business managing your own social media, Sendible’s agency-focused features are overhead you are paying for but not using. BulkPublish gives you multi-platform scheduling across 11 platforms, a content calendar, analytics, and organization-based collaboration for $13.99/mo instead of $29/mo — and you can start free to see if it fits your workflow.
For small teams that need to publish consistently across multiple platforms, paying 2x more for agency tools they will never use does not make sense. BulkPublish delivers the scheduling power you need without the agency price tag.