Note: Pricing and features mentioned in this post were verified against SocialPilot’s official site as of May 2026. Plans and pricing may have changed since publication.
SocialPilot is a long-running, agency-oriented social media management tool with strong client and team workflows. BulkPublish is a focused scheduling tool built for creators and small teams who want flat-rate pricing without per-account or per-user upcharges. They overlap heavily on platform support — the difference is how the bill grows as you add accounts and people.
Here is how they compare in 2026.
Pricing Comparison
| Plan | SocialPilot | BulkPublish |
|---|---|---|
| Free | No free plan (14-day trial) | Free forever — 10 channels (1 per platform, all except X), 3 posts/day |
| Essentials | $20/mo ($17/mo annual) — 5 accounts, 1 user | — |
| Pro | — | $13.99/mo ($11.89/mo annual) — 22 channels, 3 organizations |
| Standard | $40/mo ($34/mo annual) — 10 accounts, 3 users | — |
| Business | — | $39.99/mo ($33.99/mo annual) — 55 channels, 10 organizations |
| Premium | $100/mo ($85/mo annual) — 20 accounts, 6 users | — |
| Ultimate | $200/mo ($170/mo annual) — 40 accounts, unlimited users | — |
| Add-ons | +$4/mo per extra account, +$5/mo per extra user | None — channels & organizations included |
SocialPilot’s headline price is reasonable, but the per-account ($4/mo) and per-user ($5/mo) add-on pricing is what most teams hit in practice. BulkPublish keeps everything flat — the price you see is the price you pay regardless of how many channels or workspaces you actually use within the plan limit.
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | 10 (all except X) | All 11 | All 11 |
| Channels | 1 per platform (10 total) | 2 per platform (22 total) | 5 per platform (55 total) |
| Posts per day | 3 | 30 | Unlimited |
| Scheduled posts | 1 at a time | 30 per day | 50 per day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | SocialPilot Standard | BulkPublish Pro |
|---|---|---|
| Starting price | $40/mo (10 accounts, 3 users) | $13.99/mo (22 channels, 3 orgs) |
| Free plan | No (14-day trial only) | Yes |
| Social channels | 10 accounts | 22 (2 per platform across 11 platforms) |
| Scheduled posts | Unlimited | 30 posts/day |
| AI credits | 1,000/mo | — |
| Bulk scheduling | Yes (CSV) | Yes (built-in bulk composer) |
| Social inbox | Yes | — |
| Client approval | Premium plan ($100/mo) | — |
| White-label reports | Premium plan ($100/mo) | — |
| API access | Yes | Included on all plans |
| Post recycling | No | Yes (repeat posts) |
Channels Supported
SocialPilot supports Facebook, Instagram, TikTok, X, LinkedIn, Threads, YouTube, Pinterest, Google Business Profile, and Bluesky — 10 platforms.
BulkPublish covers all 10 of those plus Mastodon, for 11 platforms total. If decentralized networks matter to your audience, BulkPublish has the edge.
Where SocialPilot Wins
SocialPilot is built for agencies managing many clients, and that focus shows.
- Client and approval workflows — On Premium and above, SocialPilot offers client approval flows, white-label reports, and a client dashboard. If you are an agency reporting to brand clients every week, those features are core to the workflow.
- Social inbox — SocialPilot includes a unified social inbox on Standard and above, letting teams reply to comments and messages from one place.
- AI credit pool — SocialPilot bundles AI text credits (1,000/mo on Standard, 5,000/mo on Premium) for caption generation. If your team relies heavily on AI assistance, those credits add up.
- Dedicated agency tooling — Bulk scheduling via CSV, content library, team collaboration, and a long history of serving agencies make SocialPilot a known quantity for the agency segment.
- Higher plan ceilings — Ultimate ($200/mo) supports up to 40 accounts and unlimited users, which scales further than BulkPublish Business’s 55-channel limit if you manage a large client roster.
Where BulkPublish Wins
For creators and small teams who do not need agency client management, BulkPublish is dramatically simpler and cheaper.
- Free plan — SocialPilot has no free tier (only a 14-day trial). BulkPublish has a free forever plan with 10 channels and 3 posts/day across 10 platforms.
- Flat-rate pricing — BulkPublish Pro at $13.99/mo includes 22 channels and 3 organizations with no add-on fees. SocialPilot’s Standard is $40/mo for 10 accounts and 3 users — and growing past those limits adds $4/account/mo and $5/user/mo.
- More channels per dollar — BulkPublish Pro: 22 channels for $13.99. SocialPilot Essentials: 5 accounts for $20. That is more than 4x the channels for less money.
- Mastodon support — BulkPublish supports Mastodon; SocialPilot does not.
- Repeat / evergreen posts — BulkPublish has built-in post recycling (10 on Pro, unlimited on Business). SocialPilot does not include native content recycling.
- API on every plan — BulkPublish ships full REST API access on free, Pro, and Business. No upcharge.
- Simplicity — BulkPublish is a focused publisher. There is no client dashboard to configure, no white-label setup, no per-account billing math.
The Bottom Line
SocialPilot is a solid pick for agencies that need client approval flows, white-label reports, and a unified inbox to manage many brands at once. The Premium and Ultimate tiers earn their price for that audience.
But for the much larger group of creators, freelancers, and small businesses who just need to publish across platforms consistently, SocialPilot’s per-account and per-user pricing creates a moving target. You start at $20/mo, then you add a few accounts, then a teammate joins, and suddenly the bill is $40–$80/mo.
BulkPublish Pro is $13.99/mo flat for 22 channels across 11 platforms and 3 organizations. No per-account fees. No per-user fees. A free plan to start with. For teams that do not need agency-specific tooling, the math favors BulkPublish at every tier.