Comparison · 2026
Iconosquare vs Oktopost
Pricing, supported platforms, strengths, and best-fit use cases — side by side.
Note: Pricing and features were sourced from each vendor's official site; verify current pricing directly. Last reviewed May 2026.
Iconosquare — French analytics-first platform for visual brands.
Oktopost — B2B-focused, LinkedIn-first; deep MAP/CRM integrations and revenue attribution.
Pricing Comparison
| Plan | Iconosquare | Oktopost |
|---|---|---|
| Starting price | €33/mo (~$36) Launch | $8,000/year (1 marketing user) |
| Pricing model | tiered | per-user |
| Free plan | Yes | No |
| Platforms supported | 8 | 4 |
Platform Support
Iconosquare supports 8 networks. Oktopost supports 4 networks. They overlap on 4. BulkPublish is included for context.
| Platform | Iconosquare | Oktopost |  BulkPublish |
|---|---|---|---|
| ✓ | ✓ | ✓ | |
| ✓ | ✓ | ✓ | |
| X (Twitter) | ✓ | ✓ | ✓ |
| ✓ | ✓ | ✓ | |
| TikTok | ✓ | — | ✓ |
| YouTube | ✓ | — | ✓ |
| ✓ | — | ✓ | |
| Threads | ✓ | — | ✓ |
| Bluesky | — | — | ✓ |
| Mastodon | — | — | ✓ |
| Google Business Profile | — | — | ✓ |
Where Iconosquare Wins
- Deep Instagram analytics
- Competitor + industry benchmarking
- 1-year (Launch) to unlimited (Excel) data retention
- Hashtag and mention tracking
Trade-offs
- Per-user fees (€16/mo each)
- EUR pricing; expensive in USD
- No API on standard plans
Where Oktopost Wins
- Marketo, HubSpot, Eloqua, Pardot integrations
- Salesforce + Dynamics 365 CRM sync
- Revenue attribution (UTMs, Okt.to)
- Employee advocacy module
Trade-offs
- ~$667/mo per user effective price
- Annual-only contracts
- LinkedIn-first; thin multi-platform coverage
Best For
- Iconosquare — Visual brands needing deep analytics and benchmarking
- Oktopost — B2B marketing teams driven by LinkedIn with MAP/CRM integration needs
Considering Both? Try BulkPublish
BulkPublish covers 11 platforms (Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, Google Business Profile) with flat-rate pricing. Pro at $13.99/mo includes 22 channels and 3 organizations; Business at $39.99/mo includes 55 channels and 10 organizations. A full REST API ships on every plan, including the free tier.
- Free — 10 channels (1 per platform, all except X), 3 posts/day
- Pro — $13.99/mo ($11.89/mo annual): 22 channels, 30 posts/day, 3 orgs
- Business — $39.99/mo ($33.99/mo annual): 55 channels, unlimited posts/day, 10 orgs