Comparison · 2026
Metricool vs Post Planner
Pricing, supported platforms, strengths, and best-fit use cases — side by side.
Note: Pricing and features were sourced from each vendor's official site; verify current pricing directly. Last reviewed May 2026.
Metricool — Analytics-first scheduler with competitor tracking.
Post Planner — Content discovery + scheduling with curated viral content.
Pricing Comparison
| Plan | Metricool | Post Planner |
|---|---|---|
| Starting price | $22/mo ($18 annual) | $12/mo (Starter) |
| Pricing model | tiered | tiered |
| Free plan | Yes | Yes |
| Platforms supported | 9 | 10 |
Platform Support
Metricool supports 9 networks. Post Planner supports 10 networks. They overlap on 9. BulkPublish is included for context.
| Platform | Metricool | Post Planner |  BulkPublish |
|---|---|---|---|
| ✓ | ✓ | ✓ | |
| ✓ | ✓ | ✓ | |
| X (Twitter) | ✓ | ✓ | ✓ |
| ✓ | ✓ | ✓ | |
| TikTok | ✓ | ✓ | ✓ |
| YouTube | ✓ | ✓ | ✓ |
| ✓ | ✓ | ✓ | |
| Threads | ✓ | ✓ | ✓ |
| Bluesky | — | ✓ | ✓ |
| Mastodon | — | — | ✓ |
| Google Business Profile | ✓ | ✓ | ✓ |
Where Metricool Wins
- Detailed analytics
- Competitor tracking
- Free plan with 1 brand and 50 posts/mo
- Mobile apps
Trade-offs
- Free plan limited to one brand
Where Post Planner Wins
- Content discovery (viral posts, articles, stock images)
- Bucket-based recycling
- Free plan available
- Cheap entry tier
Trade-offs
- Discovery may be unnecessary if you write your own content
- No public API
Best For
- Metricool — Data-driven marketers wanting scheduling + analytics
- Post Planner — Teams that mix curated and original content
Considering Both? Try BulkPublish
BulkPublish covers 11 platforms (Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, Google Business Profile) with flat-rate pricing. Pro at $13.99/mo includes 22 channels and 3 organizations; Business at $39.99/mo includes 55 channels and 10 organizations. A full REST API ships on every plan, including the free tier.
- Free — 10 channels (1 per platform, all except X), 3 posts/day
- Pro — $13.99/mo ($11.89/mo annual): 22 channels, 30 posts/day, 3 orgs
- Business — $39.99/mo ($33.99/mo annual): 55 channels, unlimited posts/day, 10 orgs