Comparison · 2026
Post Planner vs Sprout Social
Pricing, supported platforms, strengths, and best-fit use cases — side by side.
Note: Pricing and features were sourced from each vendor's official site; verify current pricing directly. Last reviewed May 2026.
Post Planner — Content discovery + scheduling with curated viral content.
Sprout Social — Premium social management with deep analytics, inbox, and helpdesk integrations.
Pricing Comparison
| Plan | Post Planner | Sprout Social |
|---|---|---|
| Starting price | $12/mo (Starter) | $199/mo per user |
| Pricing model | tiered | per-seat |
| Free plan | Yes | 30-day trial |
| Platforms supported | 10 | 7 |
Platform Support
Post Planner supports 10 networks. Sprout Social supports 7 networks. They overlap on 7. BulkPublish is included for context.
| Platform | Post Planner | Sprout Social |  BulkPublish |
|---|---|---|---|
| ✓ | ✓ | ✓ | |
| ✓ | ✓ | ✓ | |
| X (Twitter) | ✓ | ✓ | ✓ |
| ✓ | ✓ | ✓ | |
| TikTok | ✓ | ✓ | ✓ |
| YouTube | ✓ | ✓ | ✓ |
| ✓ | ✓ | ✓ | |
| Threads | ✓ | — | ✓ |
| Bluesky | ✓ | — | ✓ |
| Mastodon | — | — | ✓ |
| Google Business Profile | ✓ | — | ✓ |
Where Post Planner Wins
- Content discovery (viral posts, articles, stock images)
- Bucket-based recycling
- Free plan available
- Cheap entry tier
Trade-offs
- Discovery may be unnecessary if you write your own content
- No public API
Where Sprout Social Wins
- Cross-channel analytics + presentation reports
- Unified smart inbox
- Salesforce / Zendesk / HubSpot integrations
- Compliance and approval workflows
Trade-offs
- Per-user pricing scales painfully
- API gated to $399/seat Advanced plan
- No free plan
Best For
- Post Planner — Teams that mix curated and original content
- Sprout Social — Mid-to-large companies with dedicated social teams
Considering Both? Try BulkPublish
BulkPublish covers 11 platforms (Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, Google Business Profile) with flat-rate pricing. Pro at $13.99/mo includes 22 channels and 3 organizations; Business at $39.99/mo includes 55 channels and 10 organizations. A full REST API ships on every plan, including the free tier.
- Free — 10 channels (1 per platform, all except X), 3 posts/day
- Pro — $13.99/mo ($11.89/mo annual): 22 channels, 30 posts/day, 3 orgs
- Business — $39.99/mo ($33.99/mo annual): 55 channels, unlimited posts/day, 10 orgs